1️⃣ Introduction to Digital Marketing
This module builds the foundation of digital marketing knowledge. Students learn:
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What digital marketing is and how it differs from traditional marketing
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Digital marketing channels and ecosystem
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Customer journey and online buying behavior
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Key terminology (CTR, CPC, ROI, impressions, conversions)
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Career opportunities in digital marketing
It helps students understand the overall industry structure before moving to practical tools.
2️⃣ Search Engine Optimization (SEO)
SEO focuses on improving website visibility on search engines like Google. It includes:
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Keyword research and search intent
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On-page SEO (meta tags, headings, content optimization)
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Off-page SEO (backlinks, link building strategies)
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Technical SEO (site speed, indexing, crawlability)
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Local SEO and mobile SEO
Goal: Rank websites organically (without paid ads).
3️⃣ Search Engine Marketing (SEM / Google Ads)
This module teaches paid advertising on search engines.
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Google Ads account setup
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Search, Display, and Video campaigns
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Keyword bidding strategies
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Ad copywriting
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Quality Score and Ad Rank
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Budget management and ROI tracking
Goal: Generate instant traffic through paid ads.
4️⃣ Social Media Marketing (SMM)
Students learn marketing strategies on platforms like Facebook, Instagram, LinkedIn, and Twitter.
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Social media strategy planning
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Content calendar creation
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Organic growth techniques
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Paid social media advertising
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Audience targeting and retargeting
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Performance tracking
Goal: Build brand awareness and engagement.
5️⃣ Content Marketing
Content is the backbone of digital marketing. This module covers:
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Content strategy and planning
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Blog writing and SEO content
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Copywriting techniques
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Video content marketing
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Storytelling for branding
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Content distribution strategies
Goal: Attract and retain customers through valuable content.
6️⃣ Email Marketing
This module focuses on email campaigns and automation.
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Building email lists
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Email campaign design
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Automation tools
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Lead nurturing strategies
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A/B testing
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Open rate and click rate analysis
Goal: Convert leads into customers through personalized communication.
7️⃣ Web Analytics (Google Analytics / Data Analysis)
Students learn how to measure and analyze performance.
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Setting up analytics tools
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Understanding traffic sources
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Conversion tracking
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User behavior analysis
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Reporting and insights
Goal: Make data-driven marketing decisions.
8️⃣ Website Creation / WordPress
This module teaches basic website development skills.
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Domain and hosting setup
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WordPress installation
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Theme customization
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Plugin management
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Landing page creation
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Basic UX/UI principles
Goal: Build and manage professional websites without coding.
9️⃣ E-commerce Marketing
Focused on online stores and product sales.
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E-commerce platforms (Shopify, WooCommerce)
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Product listing optimization
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Shopping ads
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Cart abandonment strategies
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Payment gateway integration
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Marketplace marketing (Amazon, Flipkart)
Goal: Increase online sales and revenue.
🔟 Affiliate & Influencer Marketing
This module explains partnership-based marketing.
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Affiliate marketing models
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Commission structures
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Influencer outreach strategies
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Campaign collaboration
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Tracking affiliate performance
Goal: Promote products through third-party partners.
Instructor
Lessons: